Episode 1: How to Buy a Company (Even with No Money) – with Valeria Kiisk

Guest: Valeria Kiisk, Partner at Redgate Capital, with 15+ years in finance, corporate M&A, and advisory.
Background: Redgate Capital specializes in M&A, capital raising, real estate, and wealth management across the Baltics.
Episode Focus: Practical insights into buying and selling companies, especially in the Baltic context.

Buying a Business

  • Start by asking: Why do I want to buy this company? Define your personal and strategic goals.
  • Most deals in the Baltics are under €10M; even €100k–€1M deals are common.
  • You don’t need millions to buy a company – creative deal structures are often used.
  • Use debt financing, seller earn-outs, private investors, or shared equity with performance milestones.
  • Having “skin in the game” (money, time, effort) is vital for investor confidence.

Selling a Business

  • Many founders are too involved in day-to-day operations—this hurts valuation.
  • To sell successfully, create a company that works without you.
  • Strategic buyers often offer more value than financial buyers due to synergies.

Due Diligence & Negotiation

  • Always perform detailed legal, financial, and operational due diligence.
  • Expect 6–12 months for deal completion; build patience into your plan.
  • Be transparent—buyers pay more for businesses with fewer unknowns.

Final Tips

  • Build relationships before you need them—many deals start with a conversation.
  • Be bold in asking, but back it up with strategy and humility.

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