B2B Growth is a LinkedIn agency in Tallinn, Estonia, that builds company pages and the personal profiles of founders and executives for B2B companies across Europe.
Strategy, content and management for B2B company pages on LinkedIn. Executive profiles too, when you need them.
★ An international group with 30+ company pages: the country page ranks #1 in engagement among them.
A LinkedIn audit is free with us; elsewhere it costs up to €100. You choose: company page or personal profile. No obligation. You speak to Indrek, not a salesperson.
★ Golden Parrot 2024 · Baltic B2B marketing awards, lead generation
These two work differently and solve different problems. Most clients run both, but you can start with one.
Visibility that does not depend on one person. When your sales lead moves on, your brand does not leave with them.
People are trusted more than logos. We build a leader’s or salesperson’s profile so the right decision-makers see their content — and reach out themselves.
A logo, a job title and an industry. A visitor cannot tell in a few seconds what problem you solve — so they leave.
Posts go out whenever there is time. The network is full of suppliers and former colleagues, not buyers.
Marketing waits for input from sales, sales waits for content from marketing. Three months later there are two posts and a conclusion that “LinkedIn does not work”.
Every step is worth doing on its own.
Elsewhere a LinkedIn audit costs up to €100; with us it is free. You choose: company page or personal profile. We review the banner, headline, About section, post formatting and whether the content speaks to the right audience. You get a concrete list: what is broken and how it should look. More about the audit →
Strategy, a three-month content plan, posts, replies to comments, monthly reports. A long-term partnership, not a campaign. From €1,600 per month →
Strategy, profile rebuild, content and network growth for a leader or a salesperson. Your input: from 30 minutes a week. From €1,600 per month →
Tailored to your goals — no generic theory. The result: one shared understanding across the team of how the platform works, and clarity on who wants to step into a content-creator role. From €900 →
Groups of 3–5 people, six topics: audience, profile, posting, connections, the algorithm, and a sustainable action plan. Your people learn to run it themselves.
Company page or profile management from €1,600 per month. Training from €900. Pricing depends on volume and on what you actually need — every quote carries one total figure and a clear list of what is and is not included. Request a quote
Each step is a deliverable you receive. So at every point it is clear what you are paying for.
Who you really are, what you stand for and where you want to go.
Ideal-customer mapping, positioning, messaging.
We walk through the work and agree what changes.
Banner, headline and About speak to your audience.
We lock in the tone of voice, format and style.
Weekly posting, commenting, building connections.
We analyse what worked and find new openings.
A monthly report with numbers and next month’s recommendations.
An honest expectation: months 1–2 are build-up. Measurable results arrive in months 3–6. Anyone promising results in month one does not know how LinkedIn works.
That is why the content mix is agreed before the first post goes out. Most of the content is educational — sales follow trust, they do not replace it.
An example mix from one client. Yours is set in the strategy.
| Topic | % | |
|---|---|---|
| Your industry | 30 | |
| Environment, sustainability | 20 | |
| Your people | 20 | |
| Clients and partners | 15 | |
| The company’s future | 10 | |
| Projects | 5 |
The country page of an international group with 30+ company pages. The numbers are real, the period is stated, and every line comes from the company’s own LinkedIn analytics.
In the company’s own internal international review, this page ranked among the best in the group. The same model can be repeated in any market.
Same page, same company, same market. The difference is that the content now has a strategy, a calendar and someone who owns it.
Bar lengths are proportional to the actual numbers. Source: the client’s LinkedIn page analytics, two consecutive six-month periods.
We took our client’s page and five competitors in the same category, and counted how many posts each of them published over eight months and how many reactions, comments and reposts those posts collected in total. Same period for everyone, all data from public LinkedIn analytics.
Total posts published during the period
| Our client | 71 | |
| Competitor A | 53 | |
| Competitor B | 50 | |
| Competitor C | 47 | |
| Competitor D | 36 | |
| Competitor E | 0 |
Reactions, comments and reposts combined
| Our client | 3,884 | |
| Largest competitor ~10× more followers | 3,740 | |
| Competitor B | 1,188 | |
| Competitor C | 1,065 | |
| Competitor D | 845 | |
| Competitor E | 0 |
Most people have no idea what a good LinkedIn result actually looks like. Here are three numbers that give you a scale.
Every post brings an average of 55 reactions, comments or reposts.
71 posts in eight months — a consistent routine, not a campaign.
The health check: how many of the people who see your post actually react.
Combat Ready runs leadership training. Before we started, enquiries came in at random, from media and events. The pipeline was unpredictable. The goal was a steady flow of meetings with the right people.
This campaign won us and Combat Ready a Golden Parrot in 2024 — the Baltic B2B marketing awards, lead generation category.
October 2023 to May 2024. Outreach came from two people’s LinkedIn profiles plus e-mail.
The other 72 meetings were with HR managers and team leads — the people who decide on training.
As of May 2024. Many deals only closed in the autumn and the following spring, because companies plan training 9–12 months ahead.
Every quote is published with a name and a job title. We don’t put anonymous praise on our website.
Over three years of cooperation
Tamro Baltics has been working with B2B Growth for over three years and we are very satisfied with their services. Indrek and the team are responsive and solution-oriented.
You truly think along with us
What I value most in our cooperation is your dedication and the way you truly think along with us — bringing your own ideas and solutions to the table.
The best money we’ve spent on marketing
This has been the best money we’ve spent on marketing. What I really liked about working with you was the proactiveness and being data-driven.
Translated from Estonian.
Indrek’s training on LinkedIn hit the nail on the head. We had talked about LinkedIn as a team many times but never got to action. Now the whole team understood that it is a useful tool that can help a lot in our work. Indrek’s energy and presentation style were engaging and made it easy to follow.
If you want a first introduction to LinkedIn with practical tips, it is worth inviting Indrek to talk about it, because he does it in an interesting and engaging way! His tips on building a network were especially interesting.
For many people LinkedIn is still an undiscovered resource, and building a network needs a thoughtful approach. Indrek explains things very well and logically, and every question gets an answer.
On 4 September Tehnopol held the most popular Startup Incubator morning coffee of all time: about 150 marketing enthusiasts came to learn about marketing on LinkedIn. As an experienced mentor and marketer myself, I am very glad to see that Indrek’s perspectives are popular with other marketers and the general public alike.
This calculator is built for a personal profile — a founder or salesperson who adds targeted contacts and starts conversations. The ? next to every slider explains what the number means and how we use it in practice.
Please note: this calculator is speculative. Every profile, company and market is different. The result gives a rough indication only, not a forecast or a promise.
New clients’ first purchases in months 3–12, minus the full investment
These are your own assumptions, not a promise. The biggest lever by far is the rate at which contacts turn into conversations — and that is fixed by a proper profile, not by sending more requests.
A connection request is only the first step. If someone checks your profile and finds nothing there, they won’t reply. If they have already seen your posts, they know you before your first message. In the Combat Ready campaign, 31.8% and 36.2% of invitations from active profiles were accepted.
People trust people more than logos. According to Richard van der Blom, a company page post reaches only about 1.8% of its followers on average.
How many times people see your name and your content
These are your own assumptions, not a promise. We don’t add a multiplier like “posting raises replies X times”, because nobody can honestly prove it. What is certain: a warm contact replies more often than a cold one.
Want to know what your conversation rate would be with a profile that works? We review your profile and tell you what is holding it back.
Get a personal profile auditWhen we started in 2019, there was no LinkedIn-focused agency in the Baltics.
Today there are — we simply have seven more years of data. We don’t do Facebook, Google Ads or banners. All of our experience sits in one channel.
Founder
Indrek founded B2B Growth in 2019 to bring LinkedIn to the Estonian market. When you get in touch, you speak to him, not a salesperson.
We work the way the client wants. We rely on the quality of our work to speak for itself.
Volume, pace and the split of work are agreed around your needs, not around our standard package.
The strategy, content plan, rebuilt profiles and contact lists are yours — including after we stop working together. We never hold an account hostage.
A show about buying and selling companies. Guests so far: Valeria Kiisk, Joe Burrill, Egle Raadik and Piret Jesse.
Listen on PodbeanChoose whether we review your company page or your personal profile, and send us the link. We’ll send back a concrete list of what to change. Elsewhere an audit like this costs up to €100; with us it is free and commits you to nothing. You’ll speak directly to Indrek.
We reply within 24 hours. Prefer to talk? Book a 15-minute call or call +372 52 15 744.
