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BENU Pharmacy: the most engagement per post among 7 pharmacy brands
Before
BENU Pharmacy, the PHOENIX group’s pharmacy chain in the Baltics, runs one LinkedIn page for three countries, next to pharmacy brands that publish up to three times more often.
What we did
- Less about the company. The company talks about itself in a minority of posts. Pharmacy life, team development, store openings and new services lead the plan.
- Specific stories over generic tips. Our yearly analysis of every post showed story recaps at 51.7% engagement vs 5.3% for health tips. Health education now gets an owner: a BENU pharmacist.
- Quality over volume. About six to seven posts a month for three markets, benchmarked every month against eight other brands.
Result
Between May and September 2026 BENU earned 45.5 engagements per post, the most of the seven pharmacy brands we benchmark; the most active one posted almost three times as often but earned about half as much per post. The follower base has more than doubled since January 2023, from 1,923 to 4,116.
“Tamro Baltics has been working with B2B Growth for over three years and we are very satisfied with their services. Indrek and the team are responsive and solution-oriented.”
— Mara Sokolova, former HR Development Manager, Tamro Baltics, who coordinated LinkedIn work for Tamro and BENU
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