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Tamro Baltics: 9,000+ followers and 3.9x the engagement of its main competitor
9,234followers in September 2026
3.9xengagement vs. its main Baltic competitor, May–Aug 2026
3.7xfaster follower growth than before the strategy
Before
Tamro Baltics, the PHOENIX group’s pharmaceutical wholesaler in the Baltics, posted on LinkedIn when there was time, mostly about products and job offers. It needed to attract highly qualified people in three countries, with organic content only.
What we did
- One page, not three. One English-language Baltic page instead of country accounts. The audience is too small to split.
- People before products. Milestones, team moments and employee stories instead of product news and job ads.
- A rhythm that never breaks. Posts ready weeks ahead and a weekly call, so busy months and holidays never stop the page.
Result
In May–August 2026 Tamro earned 1,342 engagements, against 346 for its main Baltic competitor, and more per post as well (about 56 vs 35). New followers grew from about 37 a month before the strategy to 138 a month in 2026.
“Tamro Baltics has been working with B2B Growth for over three years and we are very satisfied with their services. Indrek and the team are responsive and solution-oriented.”
— Mara Sokolova, former HR Development Manager, Tamro Baltics (PHOENIX group)
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